Now that you have created a listing, and gotten a sense of how your listing is performing with the help if Listing Performance Insights, are you wondering how to improve its performance?

To improve your listing’s performance effectively, it is important that you first understand the user journey of a property seeker, and which stage of this journey, also known as the Conversion Funnel, does your listing need an improvement on.

Understanding the User Journey of a Property Seeker

On our platform, property seekers first search for property listings that fits their requirements, then they browse a collection of relevant listings in the search result page, followed by clicking into listings that interests them for more details, before finally deciding whether to contact the agent through various means (message, phone call, SMS, WhatsApp, etc) to gain further details or book a viewing appointment.
Through this journey, a property seeker is led through a Conversion Funnel, where listings with high impressions will get more views, and in turn more leads!

Conversion Funnel

With Listing Performance Insights providing you with performance health of your listing at every step of the funnel, you will know which specific performance need enhancement!

How do I improve on Impressions?

‘Impressions’ is the number of eyeballs that have seen that specific listing among other similar listings, and here are a few ways you could generate more eyeballs for your listing:

  1. REPOST

Reposting a listing will allow your listing to appear on the top of the search result page. Reposting your listing also automatically extends its expiry date, which is 32 days from the new post date.  Please refer to ‘Repost a listing’ article for further information

2. WEEKLY FEATURED LISTING.
 
With Weekly Featured Listings, you can now display your listing prominently at the top of property search pages with a FEATURED label in a district of your choice on weekly basis. This would increase the number of eyeballs on your listings. 

Listings comes with red flag to capture property seeker’s attention, has the top priority among all other listings. Read further at ‘Weekly Featured Listings

How do I improve on Views?

“Views” is the number of times your listing detail page has been seen by property seekers. They might have clicked into the detail page from search result pages, or went straight in from external sites such Google or Facebook.

Here are a few ways you could generate more views for your listing:

A picture is worth 1,000 words!  Property seekers are looking for as much information as possible, including detailed images. Listings with in-focus, bright property images perform the best. Upload clean images with no text or overlays, and select a cover image that best portrays your listing - learn how.
Tip: 10 tips to take quality property photos with your phone

2. Compare Pricing

The most important factor to consider for property sale/rental is how to priced it correctly. Owners must pick the absolute right price tag based on how much they think their house is worth. Buyers must know that they are paying the right price for the property they like.
 
Professional agents play an important role in advising owners and buyers and advertising the listing in order to generate results from the advertisements.

Find the right price for your listing by comparing recent selling price of comparable properties in the same district; same property type; about the same size; and with similar features, like views, amenities etc.

Learn more at ‘How to determine the right property price?

How do I improve on leads?

When property seekers are interested in learning more about your listing, they reach out to you for more information. The listing performance insights keeps track of how many times property-seekers click to unmasked agent’s phone number and the number of messages that have been sent from property-seekers through that listing.

Apart from ensuring that your listing’s Impressions and View are healthy to increase the chances of lead generation for your listings, here are a few more ways you could generate more leads:

  1. Improve Listing Quality Score

Property seekers are hungrier than ever for more listing information, listings with complete information are more likely to land a potential client. The Listing Quality Score is an indicator as it is a good guide for agents on what makes a quality and complete listing.

2. Create an attractive agent profile

Your PropertyGuru profile is public to all property seekers. Property seekers are looking to work with a trustworthy agent, and this is your first step to establish your personal brand. Here’s how to create an attractive agent profile.

Ensure that all details for the property that property-seeker is interested in and have a clear Call to Action in your listing description to invite them for viewing. Be sure that you have a professional and attractive Agent Profile already setup to highlight your experience and accolades. Lastly, the faster you respond to an incoming enquiry, the more likely will property-seekers would continue engaging with you.

Good luck!

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